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Annual Report 2015/16

05 Appendices

Appendix 5:Advertising and market research

In the 2015–6 financial year, we paid a total of $104,815.87 GST exclusive to: 

Table 5.11   Advertising agencies

Organisation namePurposeAmount of payment

Total advertising agencies

 

0.00

Table 5.12   Market research organisations

Organisation namePurposeAmount of payment (ex GST)

Essence Communications

Developmental and Evaluation Market Research for Stay Smart Online Week

13,000

Total market research organisations

 

13,000.00

Table 5.13   Media advertising organisations

Organisation namePurposeAmount of payment (ex GST)

Dentsu Mitchell Media Australia

Advertorial plaPurposecement and digital advertising for Stay Smart Online Week

71,611.09

Dentsu Mitchell Media Australia

Prime Minister’s Literary Awards advertising

7,202.01

Dentsu Mitchell Media Australia

Advertising closing dates of annual Lending Rights applications

4,903.60

Dentsu Mitchell Media Australia

Advertising for arts program assessors

4,547.89

Facebook

Advertising of the Festival of Pacific Arts and Artbank

1,342.23

Facebook

Advertising for the Stay Smart Online Alert Service

2,179.98

Hootsuite Media Inc

Snapshot Report of likers for Instagram and Facebook

29.07

Total media advertising

 

91,815.87

During 2015–16 the Department of Communications and the Arts did not conduct any advertising campaigns.